The cookie law was an attempt to protect consumers by making them aware about how their information is collected and give them the choice to opt out. So cookie banners became the way most websites comply with that law, but they just don’t work. No-one really understands why they’re there or what agreeing to them means.
If we don’t start exploring what the General Data Protection Regulation means for people, the same thing that happened with the cookie law will happen again.
These new rights have the potential to improve how our digital products and services work. If you want to explore them with us, get in touch.