Location data is crucial for lots of services, particularly when you’re trying to get somewhere or find a place you need to be. But that detailed information about where you’ve been is often stored forever.
GDPR gives people the ‘right to erasure’, the ability to remove personal data if it’s no longer necessary. But sometimes it’s not an all-or-nothing decision. People should have the option of making that information less granular over time. After all, 'Your trip to Brighton' makes more sense than 'Your trips to 7 Kensington Gardens, 52 Ship Street, and 11 Queens Road'.
Seeing who accesses data about you, and what for
Balancing privacy and value
What happens to data about us after we die
Respecting privacy when collecting data
Taking data about you to other services
Exposing automated decision making
Work with IF to use GDPR to innovate in your marketplace