Designing for new digital rightsRIGHTS

Data minimisation

Location data is crucial for lots of services, particularly when you’re trying to get somewhere or find a place you need to be. But that detailed information about where you’ve been is often stored forever.

GDPR gives people the ‘right to erasure’, the ability to remove personal data if it’s no longer necessary. But sometimes it’s not an all-or-nothing decision. People should have the option of making that information less granular over time. After all, 'Your trip to Brighton' makes more sense than 'Your trips to 7 Kensington Gardens, 52 Ship Street, and 11 Queens Road'.

Your trip to Brighton

Would you like to remove detailed location data from your trip?YesNo